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Will Materialists Box Office Tracking Data Signal a Financial Win for A24?

Jun 25

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Will Materialists Box Office Tracking Data Signal a Financial Win for A24?

Materialists box office tracking data, as reported by Box Office Mojo, paints a promising yet complex picture for A24’s latest romantic drama, directed by Celine Song. With a domestic gross of $23,920,137 (76.1%), an international haul of $7,500,000 (23.9%), and a worldwide total of $31,420,137, the film has already made waves with a strong debut.


Featuring Dakota Johnson, Chris Evans, and Pedro Pascal, Materialists scored A24’s third-largest domestic opening. But with a reported $20 million budget, will this polarized rom-com-drama prove a financial success by the end of its theatrical run? Let’s break down the numbers and explore its prospects.


Why Did Materialists Secure a Strong Opening Weekend?


Materialists Box Office Tracking Data highlights an impressive $11,338,642 domestic opening across 2,844 theaters, per Box Office Mojo, marking A24’s third-biggest debut behind Civil War and Hereditary.


This success stems from Celine Song’s Past Lives fanbase, the star power of Johnson, Evans, and Pascal, and A24’s savvy marketing, which leaned on a glossy rom-com veneer.


X posts, like @GlobalBoxOff’s, noted strong pre-sales, projecting a $15M+ opening. However, a B- CinemaScore and mixed word-of-mouth, as reported by Koimoi, suggest the film’s staying power may face challenges. The opening proves A24’s ability to draw crowds, but sustaining momentum is key.


How Does the Domestic vs. International Split Impact Profitability?


The Materialists Box Office Tracking Data reveals a domestic-heavy split, with 76.1% ($23,920,137) from the U.S. and Canada and 23.9% ($7,500,000) from international markets.


This skew reflects A24’s strong North American brand, while Sony’s international distribution in just 11 markets, as noted by @Luiz_Fernando_J

 on X, shows a modest but stable -40% drop in its second weekend.


With a $20 million budget, the film has likely recovered production costs, per Koimoi, but theatrical revenue splits (where theaters keep ~50%) mean it needs closer to $50-60 million worldwide to break even after marketing costs. The limited international rollout may cap its global potential unless more markets are added.


What Role Does the Budget Play in Materialists’ Financial Success?


A $20 million budget, as reported by Collider, is modest for a star-driven film, giving Materialists a lower financial hurdle than blockbusters like Mission: Impossible – The Final Reckoning ($400M budget).


The Materialists Box Office Tracking Data shows it has already grossed 1.5x its budget, a positive sign. IndieWire notes A24’s strategy of lean budgets amplifies profitability, and Materialists outperforming films like Priscilla ($30M worldwide) supports this.


However, marketing costs, estimated at $10-15 million, push the break-even point higher. If the film reaches a projected $35-40M domestic finish, as suggested by @effoff1988 on X, and hits $70M worldwide, it could turn a profit.


Why Might Mixed Reviews Hinder Long-Term Box Office Legs?


Despite a solid 81% Rotten Tomatoes critic score, Materialists Box Office Tracking Data reflects challenges from mixed audience reception (71% audience score, B- CinemaScore).


The film’s shift from rom-com marketing to introspective drama alienated some viewers, with X user @jammypants4 calling it “sluggish.” Variety notes that weaker word-of-mouth, compared to competitors like How to Train Your Dragon ($83M debut), may limit its staying power.


While the film’s $5M first day and $1.5M Thursday previews showed initial buzz, a 62% second-weekend drop for similar films like Ballerina suggests Materialists could struggle to maintain momentum. Positive X sentiment, like @Natapori’s claim of a “strong” $18.1M domestic week, offers hope, but divisive reviews remain a hurdle.


Can Materialists Sustain Its Box Office Run?


The Materialists Box Office Tracking Data projects a domestic finish of $35-40M, per X user @effoff1988, with international markets potentially pushing it to $70M worldwide if expanded.


A24’s history of long theatrical runs for films like Past Lives ($40M worldwide) suggests Materialists could benefit from sustained interest, especially with Oscar buzz for Song’s direction.


However, competition from summer blockbusters like F1 and Jurassic World, as noted by Variety, could crowd it out. The film’s R rating and mature themes may limit broader appeal, but its New York City setting and starry cast could drive VOD and streaming success on Max later in 2025, bolstering overall revenue.


Highlights of Materialists Box Office Performance So Far


  • Worldwide Gross: $31,420,137 ($23,920,137 domestic, $7,500,000 international).

  • Opening Weekend: $11,338,642 domestic, A24’s third-largest.

  • Budget: $20 million, excluding $10-15M estimated marketing costs.

  • Theaters: 2,844 at widest release, distributed by A24 (domestic) and Sony (international).

  • Ratings: 81% Rotten Tomatoes (critics), 71% audience, B- CinemaScore.

  • Projected Finish: $35-40M domestic, $70M worldwide possible.

  • Release Date: June 13, 2025, with streaming on Max expected October-November 2025.



Some Closing Thoughts:


Materialists Box Office Tracking Data showcases a film that’s off to a strong start, with $31.4 million worldwide and a standout A24 opening. Its modest $20 million budget and starry cast position it for potential profitability, especially if it hits a $70M global finish.


However, mixed reviews and summer competition could cap its theatrical run, making VOD and streaming crucial for long-term success. Whether Materialists becomes a financial hit hinges on sustaining buzz and expanding internationally.


Catch it in theaters now or await its Max debut, and see if this love triangle pays off for A24.

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